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LORD Corporation Adds Free Two-Sided Tape Instructional Videos to Web Site

By: Kimberly Kayler , Constructive Communication , 614-873-6706

(Cary, NC — 02/15/2008)

LORD Corporation, maker of Fusor® Automotive Repair Adhesives — the leading metal and composite bonding solution for automotive body repair — has added a free video resource on their Web site for those body shop technicians seeking the latest in two-sided tape applications and installation.

According to Bob Zweng, Senior Technical Service Representative for LORD Corporation, one proven way to effectively perform invisible repairs is with the use of two-sided acrylic tapes.

“As the cost of OEM parts and collision claims continue to increase, the timing is right to focus on methods that allow you to decrease discarded parts, while cultivating body shop labor sales,” said Zweng. “One way to do this is by repairing or reusing exterior trim parts as opposed to replacing them. Saving expensive plastic parts has many benefits including reduction of claim costs, increase in the shop's cash-flow (with lower monthly parts bills), improvement of repair cycle-times as well as elimination or reduction of discarded parts. The use of double-sided acrylic tapes is a key element of this approach.”

To help promote the proper usage of double-sided tapes and illustrate door molding/body emblem repairs, LORD developed instructional “how-to” videos that educate technicians about the relative ease of using attachment tapes. The free instructional videos are geared toward body shop professionals with the goal of providing innovative solutions, reducing shop cycle time and preventing repair comebacks.

“The use of two-sided attachment tapes is a sound way to repair more parts and keep the labor hours flowing through the shop,” said Zweng. “With the purchase of quality tape materials and the adherence to easy installation procedures, shops can make more money in the labor column, reduce the costs of claims and improve cycle time. Simply, more consumption of two-sided acrylic tapes proves to be a win-win scenario for all — the customer, the body shop and the insurance company.”

Ed Staquet, LORD Senior Technical Support Manager, said that estimators, insurance adjusters and technicians

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