Parker LORD

With more than 3,000 employees in 26 countries and 16 manufacturing facilities and eight R&D centers worldwide, we're there for our customers ... Ask Us How.

Our Company

LORD Corporation Releases Fusor Training Video in Partnership with Hendrick Motorsports

( 10/28/2013 )

By: Kimberly Kayler , 614-873-6706 (Cary, NC)

LORD Corporation, maker of Fusor® Automotive Repair Adhesives, has partnered with Hendrick Motorsports - a 10-time NASCAR Sprint Cup Series champion - to develop a new training video.

Hendrick Motorsports - a long-time partner and user of Fusor Automotive Repair Adhesives - was a key player in these training videos, intended to showcase applications and ease of use for Fusor products. The video features interviews with several Hendrick Motorsports technicians that use LORD Fusor products both in the body shop and on the racetrack. Technicians quote the Fusor products as "fast drying," "efficient," and "user-friendly."

According to George Nelson, Body & Paint Specialist at Hendrick Motorsports, Fusor products are used to make minor repairs on the track. "On tracks such as Daytona, the condition on the nose of the vehicle is important. We can use Fusor products to fill in holes quickly and efficiently during pit stops," said Nelson.

Body shops can experience the same cycle time reductions experienced by the Hendrick Motorsports team.  LORD Fusor products include a full line of easy to use adhesives that significantly reduce touch time.  As commercial vehicles continue to advance using high strength steels and composites for light-weighting, the collision repair industry will be able to benefit from the procedures, like rivet bonding, that the Hendrick Motorsports teams have already proven out on the track.

Hendrick Motorsports first began using LORD Corporation's Fusor line of metal and composite bonding solutions for auto repair in 2002. A proven solution for bonding or repairing composites, plastics and metal, the use of LORD Fusor adhesives also has expanded to assembly of the race car and other unique situations because tight tolerances, quality and high performance are critical in racing.

LORD partnered with Hendrick Motorsports to highlight the many ways Fusor Repair Systems have benefited their race teams not only in assembly of the cars but also out on the track on race day.  "Fusor products' proven high-performance, quick cycle time and reliability have led Hendrick Motorsports to rely on Fusor adhesives as its go-to adhesive line.  Body shops also need high performing, reliable products that reduce their cycle times allowing them to process vehicles without come-backs," said Julie Miller, Global Marketing Manager, LORD Corporation.

"The open collaboration with the technical experts at LORD and Hendrick Motorsports has proved mutually beneficial," said Patrick Perkins, vice president of marketing for Hendrick Motorsports. "As the adhesive company continues to learn about types of new products to develop, the race team finds ways to win more races using high-tech adhesives."

These ongoing training tools for the technicians on repair products and techniques, as well as frequent visits to Hendrick Motorsports on a regular basis, provides the latest adhesive know-how to help them reach the finish line first. LORD leverages its OEM manufacturing background as well as its leadership presence in the collision industry to help keep the race shop ahead of the competition with new products, innovative assembly methods and advanced repair procedures. 

The video is now available on the LORD Fusor YouTube Channel. To view this video, please visit (http://www.youtube.com/user/lordfusor).

About Hendrick Motorsports 

Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 200 race victories and a record 10 car owner championships in NASCAR's premier division, the Sprint Cup Series. The organization fields four full-time Chevrolet teams on the Spring Cup circuite with drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt, Jr. Headquartered in Concord, N.C., Hendrick Motorsports employs more than 500 people. For more information, please visit www.HendrickMotorsports.com or interact on Twitter, Facebook and Pinterest