Focus areas for Parker LORD India include:
- Eradicating extreme hunger and poverty
- Promotion of education
- Promotion of gender equality and empowering women
- Reducing child mortality and improving maternal health
- Combating human immunodeficiency virus
- Ensuring environmental sustainability
- Contribution to the Prime Minister's National Relief Fund or any other fund set up by the Central or State Governments for socioeconomic development
One initiative that Parker LORD India facilitated was dubbed "My City: Nashik". Nashik is a prominent pilgrimage center in India with many religious shrines and centers of worship. The city is culturally and socially vibrant and is among the 10 fastest growing cities of India with industrial development and urbanization.
Objectives for Parker LORD India's project with Nashik were:
- To create a Knowledge Management activity for Nashik school children with a view to shape future alert citizens
- To educate the future citizens about their city governance, laws, legislation, and basic civic information
- To motivate children to actively participate in shaping their surroundings.
- To help create a modern citizen
A book titled “Mi Ani Maze Nashik (My City: Nashik)” was prepared with authentic information and facts of Nashik city. 10,000 copies were distributed to 50 Marathi schools in Nashik for students from grade 7 to 9. School teachers, prominent social workers, and dignitaries were involved in conceptualization of the book to generate awareness and enthusiasm. An essay competition was conducted on topics such as: ‘If I were the Municipal Commissioner’ and ‘Nashik of My Dream’. Prizes were distributed to 220 students, including the best 5 essay writers who participated in the competition. An ‘Open Dialogue’ was organized with the Municipal Commissioner & Police Commissioner of Nashik. The work was appreciated by teachers, students, and citizens. All events were covered by the local media and created a great goodwill for the company.
Another major project that Parker LORD India undertook is the Children Traffic Education Park (CETP). This concept of teaching and encouraging safe driving practices surfaced during a work on the My City: Nashik project. Driving habits in India are very unsafe with high accident rates. An organization called Nashik First formed by the local small industrialists took the initiative in designing and building the CETP on 3-acre plot leased from the city corporation. Parker LORD India joined them along with Mahindra & Mahindra, a big Indian Automotive manufacturer, who donated about $400M. Parker LORD India suggested that they build a training center to conduct daily training sessions for school children and adults, and volunteered to donate for the training center and underwrite the costs of at least 200 training sessions in a year. The training center is named the LORD Training Centre.
Parker LORD India also supported the development of a library and a driving simulator. So far, Parker LORD India has donated $150M and will continue to support additional activities like Safe Driving Day. Training is also imparted to state transport bus drivers, and the local Traffic Commissioner has made training at the CETP mandatory before issuing a driving license to any citizen.
Another remarkable project that Parker LORD India completed in 2019 was rainwater harvesting at “Maharashtra Police Academy” - a training center for Police at Nashik. It has around 157 acres of land and around 1,500 people stay there. In recent times, the area was facing water scarcity to a great extent. The organization “Centre for Environmental research and Education (CERE)” approached Parker LORD India to join the rainwater harvesting project which covered the following activities:
- Excavation of 2 existing ponds
- Construction of well
- Construction of 14 deep recharge pits and trenches
A residential workshop for mentally challenged women who teach girls some small jobs as per their ability i.e. making decorative articles, packing of spices, preparing snacks and more.
A school for mentally challenged students teaching them small and simple things which they can do.