LORD Corporation

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LORD Corporation Steer-By-Wire Technology Recognized for Innovation Award


( 11/10/2016 )

(Cary, NC – Nov. 10, 2016) LORD Corporation—a pioneer of Tactile Feedback Device (TFD®) steering units for Steer-by-Wire (SbW) systems—supplies the steering unit for Mercury Marine’s award-winning Electronic Steering Helm (ESH).

Mercury’s ESH was recently presented an innovation award at the 2016 International Boatbuilders Exhibition and Conference (IBEX) in Tampa, Fla.  

“LORD is honored that its advanced technology has played a role in this integrated marine solution,” said Manoj Ajbani, LORD Vice President of Global Technology. “Congratulations to Mercury Marine for being recognized for their innovation and excellence.”

Mercury Marine’s ESH leverages LORD Corporation’s patented Magnetically Responsive (MR) Fluid technology. MR Fluids are smart materials that, when exposed to a magnetic field, change rheology instantaneously and reversibly from a free-flowing liquid to a semi-solid in milliseconds, permitting real-time variable control of steering resistance. 

Mercury’s ESH is designed to improve the operating sensation for the boater. Steering resistance is automatically adjusted, allowing maneuverability at low boat speeds. The system gradually and proportionately increases steering resistance as vessel speed increases. The ESH enables boat builders to configure each boat with its own steering feel, which can then be adjusted based on boat speed, drive angle, steering velocity, and steering direction.

“The judges said they were very impressed with the steering feel and our use of advanced technology,” said Rob Hackbarth, Category Director of Controls and Rigging at Mercury Marine. “ESH helps boaters feel more connected to the water.”

LORD pioneered the TFD Steering Unit in 1999, when the first device was engineered and installed into a forklift truck application. Since that time, the technology has been expanded for use in a wide variety of applications including agricultural equipment, construction equipment, greens mowers, small electric vehicles, and now marine.

For additional information, please contact us at +1 877 ASK LORD (275 5673), email Paolo.Colletti@lord.com, or visit http://www.lord.com/products-and-solutions/steering-units.

About LORD Corporation
LORD Corporation is a diversified technology and manufacturing company developing highly reliable adhesives, coatings, motion management devices, and sensing technologies that significantly reduce risk and improve product performance. For more than 90 years, LORD has worked in collaboration with our customers to provide innovative oil and gas, aerospace, defense, automotive and industrial solutions. With world headquarters in Cary, N.C., LORD has approximately 3,100 employees in 26 countries and operates 19 manufacturing facilities and 10 R&D centers worldwide. LORD actively promotes STEM education and many other community engagement initiatives. For more information, visit www.lord.com.

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